This episode of PPILL brought to you courtesy of the tedious work of assembling IKEA furniture. When everything is commingled together, it takes us longer to find what we are looking for. So we have separated Large and Small eggs so they can be sold with different...
We’ve all been there before. We set a goal for ourselves, whether it’s to save money, lose weight, or quit smoking; but no matter how badly we want to achieve that goal, we just can’t seem to stick to it. That’s because we humans are...
In Miami, the rain is not just a rain, it is the rain of Miami. It is the sound of a thousand drums. It is universal flood level of water. It is as if the sky has opened up and poured out its contents on the city below it. But if you wait, just a few minutes, it will...
The Network effect is a term that describes technologies or trends that become more valuable as more people uses them. There are, of course, very recent examples of this like Facebook or Twitter, but there is also sort of a joke going around. Remember the Fax machine?...
The most common business ideas revolve in some way around scarcity. They either harness something and maintain its scarcity, which gives it tremendous value, and then sell it for high prices, or they identify something that is scarce, and satisfy that demand. But, How...
I have been involved quite a bit lately with mapping Customer Journeys. Just in case you don’t know what that is, it is a simple concept: Every customer goes through a number of steps before they purchase something, and this journey sometimes also continues long...
