In a world where products are increasingly being replaced by services, it is important to understand the role that customer service plays and how it can affect the rate of user attrition. In the XaaS universe, where everything is offered on a monthly payment basis,...
This term is thrown around quite a bit, from everything in B2B customer relationships, to many consumer-related examples, like the value of all the groceries someone could buy during their lifetime. But we didn’t invent it. It has been around longer than we think....
Startups wear agility on their sleeves. They pride themselves on navigating by the seat of their pants. Improvising in the face of the unexpected, is great. It allows to deal with the unplanned. But one of the primary goals for a startup is to be a learning...
If you lived in the 1800’s, there was no way to order a drink “on the rocks”. Maybe during the winter, but then you probably yearned for something warmer. Simply, there was no way to effectively manufacture ice. This made it also very difficult to...
CEOs are the Kings of today. They have tremendous power over the people that work for them, and enjoy fame and riches. And while kings not always had the merit to be named, and their power went so far as to decide on the life or death of their subjects, and to send...
I have no doubt in my mind, that having a sound strategy that is shared and understood by all stakeholders, and then execute flawlessly, is the way to lead an organization towards success. Yet so many organizations fail to find that winning strategy, or even if...
