+1 415 842 4822 [email protected]

PSA: How do VPNs actually work? – The Daily PPILL #157

This is a Public Service Announcement. There is a lot of advertising about VPNs. They are pitched as necessary for your "security", but how much do you really need one?

VPNs, that is virtual private networks, provide a user with a secure connection to their network. A VPN encrypts all the traffic that goes through it and ensures that it cannot be read by any third party. This makes it an excellent tool for privacy.

Enterprise VPNs usually initiate from the user device, all the way to the company’s gateway. By doing this, no part of the connection is exposed.

But the VPN that you contract from any of the commercial consumer VPN providers doesn’t work this way. So the statement that “you are secure” and even that you need one, is debatable in most cases.

Consumer VPNs are mostly used to hide your identity and location, providing you with a layer of privacy, and in some scenarios, the ability to overcome censorship. Let me explain why:

Consumer VPNs also originate from the user's device, but they are terminated at one of the VPN provider gateways. Then, your connection continues by whatever other means you would connect. If you look at the graph, it is almost like your connection to the internet is stretched out to the point where the gateway is. This, can be sometimes in a different country, reason why it can be used to circumvent censorship.

Because the connection immediately after the device is encrypted, it also helps prevent some attacks, like those that could be done by exploring the WiFi network. But let’s say you are connecting to your bank. Once the connection goes from the VPN provider’s gateway, to your bank’s server, there is no more VPN. So if you don’t see the usual padlock and the https:// on the address, you may not be protected, from the gateway to the bank.

What Consumer VPNs provide, is privacy, in the sense that the connection you are creating comes out of the gateway, not from your machine. But that again falls on its face if you are logging into any page that has authentication , and that has your real name attached to it. Actually, it can look really weird, “why is joe connecting to the Bank from Malaysia?”, your Bank may say. Then, there is also cookies and other trackers that reside on your machine. Those are fetched by your browser., So if you are browsing the Internet through a VPN with your regular browser, make sure you are using “Private Mode”.

As originally published at The ChannelMeister

on September 13, 2022. Please consider sharing and subscribing HERE.
The Daily PPILL is my personal daily blog project. PPILL stands for Purpose, Process, Innovation, Leverage, and Leadership; the themes that I write about, and in my view, indispensable ingredients of any great initiative.

Huba Rostonics is a GTM and Business Strategy expert, offering services to Mid-Market, Enterprise, and Start-Ups. To learn more please schedule an exploratory call

Moving next door – The Daily PPILL #395

I think I know a thing or two about moving after we have done it six times in the last ten years. Moving can be really stressful and disrupting. But there are positive things about it as well. It can be cleansing. As we pack and we revisit all the things we posses, we ask ourselves whether if we need them or not. We can get rid of a bunch of...

Habits (Repost) – The Daily PPILL #394

There is an awesome quote by no one else but Mahatma Gandhi:  “Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.” (BTW, I feel like only Gandhi can pull off such a run-off sentence without half the...

Decision making (Repost)- The Daily PPILL #393

Making the right decision is always desirable, but it is even more important to make a decision at all. Any decision. Decision-making is the most important aspect of the CEO's job and one of my favorite sayings goes "as long as you are making decisions, you are moving forward". Making decisions can be hard. There is even a term coined for the...

Celebrating letdown – The Daily PPILL #392

Responsibly, I would say. Nothing crazy. I poured myself a Negroni and slowly sipped on it. (If you like an Old Fashioned, or a Manhattan, and don't know what a Negroni is, you have to remedy that. Sweet, bitter, opens your appetite and gets to your head quickly. Anthony Bourdain recommended it: "Have a Negroni. Have two Negronis.") I walked away...

When the wheel hits a rock (REPOST) – The Daily PPILL #391

I lost count on how many times did I trip over on the skateboard when I was young. When your wheel hits a big enough rock, it will stop. You could apply more power to the axle or pull on the cart with increased force, but there are times when just giving it a slight lift can be much more effective.  Rocks are frequent, but not everywhere,...

Who do we follow? – The Daily PPILL #390

We may want to think that we follow those who align with the way we think, but the opposite may also be true. Who we follow, defines us. Either for someone observing us looking from the outside, or by slowly changing the way we think. Who we select as our leaders, says something about us. If we don't align with their vision. If we would not like...

The four biggest mistakes in Channel Strategy – The Daily PPILL #389

Should you partner? Go direct? This is an article that I wrote many years ago, and a lot of things changed since then. These hold true however. 1.- Failing to choose the right model from the start It seems simple, but it can really make a difference. The right decision will depend enormously on the client base you are trying to reach and second,...

The three people living in your head – The Daily PPILL #388

From time to time I revisit some seminal business books. This is the case of the E-Myth, which every small business owner and entrepreneur should at least know what is about. Through a number of anecdotes, the author makes his case for building businesses with a system in-place from the very beginning. In one of the chapters, the concepts of the...

The ____ fish eats the ____ fish – The Daily PPILL #387

Here is a thought: In every pond today, it is no longer the big fish that eats the small fish. Size doesn't matter that much anymore, the field has shifted. In fact, it is more likely that the fast fish will eat the slow one, regardless of size. Does that make sense? If it does, What are you doing about it? "We'll wait and see" won't work...

Hypecycle of Everything – The Daily PPILL #387

If you are involved with the Tech industry in any way, you are probably familiar with the "Technology Hypecycle". It's first cousin is the "adoption curve", and it looks somewhat like this, with its very creative phase names: SOURCE: https://commons.wikimedia.org/wiki/File:Hype-Cycle-General.png The hypecycle attempts to explain some of the...


Warning: require_once(css-utilities.php): Failed to open stream: No such file or directory in /home/channelmeister/public_html/wp-content/plugins/wp-fastest-cache/inc/cache.php on line 901

Fatal error: Uncaught Error: Failed opening required 'css-utilities.php' (include_path='.:/opt/alt/php84/usr/share/pear:/opt/alt/php84/usr/share/php:/usr/share/pear:/usr/share/php') in /home/channelmeister/public_html/wp-content/plugins/wp-fastest-cache/inc/cache.php:901 Stack trace: #0 [internal function]: WpFastestCacheCreateCache->callback('<!DOCTYPE html>...', 9) #1 /home/channelmeister/public_html/wp-includes/functions.php(5581): ob_end_flush() #2 /home/channelmeister/public_html/wp-includes/class-wp-hook.php(353): wp_ob_end_flush_all('') #3 /home/channelmeister/public_html/wp-includes/class-wp-hook.php(377): WP_Hook->apply_filters('', Array) #4 /home/channelmeister/public_html/wp-includes/plugin.php(523): WP_Hook->do_action(Array) #5 /home/channelmeister/public_html/wp-includes/load.php(1308): do_action('shutdown') #6 [internal function]: shutdown_action_hook() #7 {main} thrown in /home/channelmeister/public_html/wp-content/plugins/wp-fastest-cache/inc/cache.php on line 901