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The Network Effect – The Daily PPILL #124

The Network Effect – The Daily PPILL #124

The Network effect is a term that describes technologies or trends that become more valuable as more people uses them. There are, of course, very recent examples of this like Facebook or Twitter, but there is also sort of a joke going around. Remember the Fax machine?...
The rat catcher – The Daily PPILL #123

The rat catcher – The Daily PPILL #123

The most common business ideas revolve in some way around scarcity. They either harness something and maintain its scarcity, which gives it tremendous value, and then sell it for high prices, or they identify something that is scarce, and satisfy that demand. But, How...
The map is never followed – The Daily PPILL #122

The map is never followed – The Daily PPILL #122

I have been involved quite a bit lately with mapping Customer Journeys. Just in case you don’t know what that is, it is a simple concept: Every customer goes through a number of steps before they purchase something, and this journey sometimes also continues long...
The hardest 100 feet – The Daily PPILL #121

The hardest 100 feet – The Daily PPILL #121

If you have ran, or have done any type of exercise, you’ll know what I am talking about. The hardest part of a five Km run, are the 100 feet that take you to the door. Once you have made the decision and committed to the point of getting out the door, the rest...
Run towards complexity – The Daily PPILL #120

Run towards complexity – The Daily PPILL #120

Digital Transformation is not just about using new technologies in a company’s operations, but also about adapting their business model and processes, changing their culture, operating models and management thinking. It is all about removing complexity. And if...