Post-Truth, Marketing, and Virtual Reality

Most partner programs look alike, and some of them look like they would've been thrown together from whatever was available. But organizations that don’t place enough care in how they design their partner programs may be wasting a huge opportunity to create and lock-in value. One of the fundamental pillars of the strategy of an organization is...

Most partner programs look alike, and some of them look like they would've been thrown together from whatever was available. But organizations that don’t place enough care in how they design their partner programs may be wasting a huge opportunity to create and lock-in value. One of the fundamental pillars of the strategy of an organization is...

I have no doubt in my mind, that having a sound strategy that is shared and understood by all  stakeholders, and then execute flawlessly, is the way to lead an organization towards success. Yet so many organizations fail to find that winning strategy, or even if they do, plans are not followed through and the effort gets lost. But the...

In a world where products are increasingly being replaced by services, it is important to understand the role that customer service plays and how it can affect the rate of user attrition. In the XaaS universe, where everything is offered on a monthly payment basis, the only metric that really matters to measure the performance of a company is the...

How do you deal with decisions that make you feel uneasy? You know, those that imply a commitment, but that you would really like to give it a "test drive" for a while? Something like -for example- getting a puppy. Nope. No free returns. I have been wanting to write more, and I've been working on it (and mulling about it) for a while. I have...

Most of the time, I write for an audience that is very familiar, and -I hope so- convinced of the value that partnerships bring top the table, but in this occasion, I was invited for a "guest post" by my former professor and author, Dr. Art Weinstein. The article, in its original form, can be found on Dr. Weinstein's blog HERE. In today's complex...

Long title, but it deserves it. When go to market strategy conversations come up, I inevitably find myself mentioning the importance of first creating actionable solutions that can then be taken to the market. This is especially important in the enterprise market, where the prevailing route to market is through the channel.  But why do I...

Diversity gets a lot of air time. Gender diversity, national origin and race diversity. Diversity is great. It has been demonstrated that organizations with more diverse workforces are more productive, innovative, and adaptive. As an added benefit, more diverse executive staffs are less likely to get into trouble by overlooking risks and PR...

In a recent NOVA episode on Quantum entanglement, one interesting detail caught my attention. A very particular photograph is mentioned. Taken in Belgium in 1927, at the Solvay Conference on Electrons and Photons. As is customary, a group portrait was taken with the attendees to the conference. Classic layout, the first row sitting on chairs, and...

This is about the fourth life lesson a vintage, and very aqua road bike, taught me. You can read more about that in the first post of this series, The Univega and Life Lessons it has taught me. The subject of that story, is a road bike I found discarded on the curbside years ago. After some TLC, I have been riding this road bike forever since....