+1 415 842 4822 [email protected]

Coupe Ambulance – The Daily PPILL #98

You know what the Minimum Viable Product is. (If you never heard about it GO HERE) It is fundamental for any startup effort, or even introducing a new product or process. There is a different use for the same thinking though.

As the question, What are the minimum set of features that I need, to satisfy a need?

Around this question is where utilitarian products live, but also where design gets simplified. It's where the iPod, or the Model One by Tivoli come from.

Recently, I saw one of the most extreme versions of this thinking. We were in France, in transit for our travels. And while we are doing what tourists do, walking around aimlessly, we hear a siren (you know, the european siren type, those that have two tones and go tee-taa-tee-taa). We are expecting a big hunk of an ambulance, but instead, a small coupe hatchback passes us negotiating traffic.

Coming from my frame of reference, I ask myself "What is that good for? How on earth are they going to rescue someone with THAT type of vehicle?". And obviously, I am missing the point.

The most urgent thing to do is not to transport the person affected. The priority is to get the medics on-site as soon as possible and stabilize the patient. For example, cardiac arrest requires CPR to be performed in minutes. Once first aid is administered, the patient can be safely transported to the hospital if needed.

The arrangement that SAMU (that's the name of the French emergency services) has put in place, is less expensive than the big ambulance, it is more agile, as a small vehicle can negotiate traffic easier among the narrow streets of a city like Lyon, and it is as -if not more- effective in delivering the much needed first-aid to the patient on-time. As it happens to be, they even have medics on motorbikes!

When trying to solve for a problem, it pays to let go of biases, and ask yourself, What is what I REALLY need to solve for this?

As originally published at The ChannelMeister

on June 22, 2022. Please consider sharing and subscribing HERE.
The Daily PPILL is my personal daily blog project. PPILL stands for Purpose, Process, Innovation, Leverage, and Leadership; the themes that I write about, and in my view, indispensable ingredients of any great initiative.

Huba Rostonics is a GTM and Business Strategy expert, offering services to Mid-Market, Enterprise, and Start-Ups. To learn more please schedule an exploratory call

Moving next door – The Daily PPILL #395

I think I know a thing or two about moving after we have done it six times in the last ten years. Moving can be really stressful and disrupting. But there are positive things about it as well. It can be cleansing. As we pack and we revisit all the things we posses, we ask ourselves whether if we need them or not. We can get rid of a bunch of...

Habits (Repost) – The Daily PPILL #394

There is an awesome quote by no one else but Mahatma Gandhi:  “Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.” (BTW, I feel like only Gandhi can pull off such a run-off sentence without half the...

Decision making (Repost)- The Daily PPILL #393

Making the right decision is always desirable, but it is even more important to make a decision at all. Any decision. Decision-making is the most important aspect of the CEO's job and one of my favorite sayings goes "as long as you are making decisions, you are moving forward". Making decisions can be hard. There is even a term coined for the...

Celebrating letdown – The Daily PPILL #392

Responsibly, I would say. Nothing crazy. I poured myself a Negroni and slowly sipped on it. (If you like an Old Fashioned, or a Manhattan, and don't know what a Negroni is, you have to remedy that. Sweet, bitter, opens your appetite and gets to your head quickly. Anthony Bourdain recommended it: "Have a Negroni. Have two Negronis.") I walked away...

When the wheel hits a rock (REPOST) – The Daily PPILL #391

I lost count on how many times did I trip over on the skateboard when I was young. When your wheel hits a big enough rock, it will stop. You could apply more power to the axle or pull on the cart with increased force, but there are times when just giving it a slight lift can be much more effective.  Rocks are frequent, but not everywhere,...

Who do we follow? – The Daily PPILL #390

We may want to think that we follow those who align with the way we think, but the opposite may also be true. Who we follow, defines us. Either for someone observing us looking from the outside, or by slowly changing the way we think. Who we select as our leaders, says something about us. If we don't align with their vision. If we would not like...

The four biggest mistakes in Channel Strategy – The Daily PPILL #389

Should you partner? Go direct? This is an article that I wrote many years ago, and a lot of things changed since then. These hold true however. 1.- Failing to choose the right model from the start It seems simple, but it can really make a difference. The right decision will depend enormously on the client base you are trying to reach and second,...

The three people living in your head – The Daily PPILL #388

From time to time I revisit some seminal business books. This is the case of the E-Myth, which every small business owner and entrepreneur should at least know what is about. Through a number of anecdotes, the author makes his case for building businesses with a system in-place from the very beginning. In one of the chapters, the concepts of the...

The ____ fish eats the ____ fish – The Daily PPILL #387

Here is a thought: In every pond today, it is no longer the big fish that eats the small fish. Size doesn't matter that much anymore, the field has shifted. In fact, it is more likely that the fast fish will eat the slow one, regardless of size. Does that make sense? If it does, What are you doing about it? "We'll wait and see" won't work...

Hypecycle of Everything – The Daily PPILL #387

If you are involved with the Tech industry in any way, you are probably familiar with the "Technology Hypecycle". It's first cousin is the "adoption curve", and it looks somewhat like this, with its very creative phase names: SOURCE: https://commons.wikimedia.org/wiki/File:Hype-Cycle-General.png The hypecycle attempts to explain some of the...


Warning: require_once(css-utilities.php): Failed to open stream: No such file or directory in /home/channelmeister/public_html/wp-content/plugins/wp-fastest-cache/inc/cache.php on line 901

Fatal error: Uncaught Error: Failed opening required 'css-utilities.php' (include_path='.:/opt/alt/php84/usr/share/pear:/opt/alt/php84/usr/share/php:/usr/share/pear:/usr/share/php') in /home/channelmeister/public_html/wp-content/plugins/wp-fastest-cache/inc/cache.php:901 Stack trace: #0 [internal function]: WpFastestCacheCreateCache->callback('<!DOCTYPE html>...', 9) #1 /home/channelmeister/public_html/wp-includes/functions.php(5581): ob_end_flush() #2 /home/channelmeister/public_html/wp-includes/class-wp-hook.php(353): wp_ob_end_flush_all('') #3 /home/channelmeister/public_html/wp-includes/class-wp-hook.php(377): WP_Hook->apply_filters('', Array) #4 /home/channelmeister/public_html/wp-includes/plugin.php(523): WP_Hook->do_action(Array) #5 /home/channelmeister/public_html/wp-includes/load.php(1308): do_action('shutdown') #6 [internal function]: shutdown_action_hook() #7 {main} thrown in /home/channelmeister/public_html/wp-content/plugins/wp-fastest-cache/inc/cache.php on line 901